Family Offices Pivot to AI Investments as Crypto and Gold Lose Appeal

JPMorgan's latest Global Family Office Report reveals a seismic shift in investment priorities among wealthy families. Artificial intelligence now dominates allocation strategies, with 65% of family offices actively investing or planning to invest in AI ventures. This marks a stark contrast to digital assets, which only 17% of respondents identified as a key theme.

The aversion to cryptocurrency appears particularly pronounced—89% of family offices maintain zero exposure to digital assets, while those with allocations keep them minimal. Gold, traditionally a safe-haven asset, finds itself similarly out of favor, with 72% of family offices avoiding the precious metal altogether.

Private equity and venture capital emerge as preferred alternatives, offering stability amidst market uncertainty. The survey, conducted across 333 family offices in 30 countries between May and July 2025, underscores how institutional investors are rewriting playbooks for the algorithmic age.